Search Engine Optimization (SEO) has become the most essential marketing strategy of the 21st century as far as websites are concerned. Not only does our Raleigh SEO company drive new traffic to your site, thus allowing it to grow, but the rules set forth by the search engines encourage quality website design techniques as well as high-quality content. This means that the traffic coming to your site should be having a positive experience and is more likely to become a customer. And considering that more than 100 billion searches are conducted on Google alone each month, there is a huge potential for traffic and for growth. Listed below are some of the benefits of choosing Raleigh SEO Expert.
Making Your Site Visible To Searchers
Your initial goal with SEO is to make your site more visible to people making relevant searches. In turn, you hope that those people will click the link to your site that is displayed in the Google rankings. But it’s not enough to simply be listed “somewhere” in Google’s search results. You want to be as close to the top as possible. Statistics show that roughly 33 percent of people click the first listing. That percentage drops significantly with each drop in ranking.
A Raleigh SEO Company will make your site more visible and attract the new organic traffic you need to optimize each page thus increasing your overall ranking results.
High Return On Your Digital Marketing Investment
If you are a new or small business, then every dollar spent on marketing has a lot riding on it. And at times it can feel like gambling. Our Raleigh SEO Agency is one of the few search engine marketing companies that if you provide our team of ranking seo experts the time, energy and resources you will see the results & reap a very high return. For return on investing in Search Engine Optimization, in terms of increased Organic traffic, you will quickly realize how digital marketing is not only affordable but will allow your business to divert marketing funds to social media marketing as well. Raleigh SEO ensures that a digital marketing strategy for your business is our top priority.
Google Generated Traffic
Appeasing Google is at the top of every SEO priority list. Luckily, Google is interested in appeasing the people who are browsing the internet. They want to connect people making searches with high-quality websites that relate to their search. Google “wants” to generate traffic for your website because if it’s good for your business, then it’s likely good for Google as well. You may think that you can generate enough traffic without Google, but keep in mind that there are 3.5 billion searches each day and more than half of all website traffic comes from Google.
Increased Revenue From Higher Ranking Results
Most websites can directly correlate their conversion rates to their click-through rate (CTR) on Google. Higher conversions mean higher revenue, which makes receiving more clicks from Google very important. As mentioned before, the best way to do this is by increasing your ranking. At the number 2 spot, a website will receive roughly 15 percent of the clicks. By increasing it one ranking you can double that percentage, increase your conversions, and increase your revenue.
Increased Brand Awareness
Increasing brand awareness is at the heart of most marketing strategies. With Raleigh SEO, this can be accomplished by controlling keywords and building a history of backlinks. We understand that backlinks are one of the most important SEO ranking metrics and they are also a powerful tool for increasing brand awareness through related websites.
LIVE SEO 24/7
Unlike PPC campaigns or limited-time advertisements, search engine optimization never takes a break. The content you publish today could affect your ranking years down the road. Each page that you publish, each title that you name, and each meta tag that you add will influence your overall search engine presence in some way. This is why SEO is a long-term marketing strategy and also why it can take some time to make a difference. It’s also why managing an SEO campaign is a very demanding task that is often best left to professional marketing agencies that can devote resources to the job around the clock.
If you are interested in hiring a marketing firm for your SEO needs, then you should consider working with a company that is outcome-based versus task-based.
Our Raleigh SEO agency helps you set correct Search Engine Optimization goals based on your budget. We call this first mover advantage.
By helping you prioritize the most important digital marketing for your business you can mitigate any perceived risks.
It’s clear that search engine optimization is a necessary investment for any website or online business that hopes to succeed. But it’s also obvious that a lot of work is involved. Don’t make the mistake of trying to run a business and a marketing campaign at the same time. Let the professionals handle the SEO while you focus on running a business.